Besides from my day to day job, I do have some side projects that earn me some extra money. One of the project I work on is helping a small business in my town managing their Instagram account.
My friend had introduced me to the business owner of a fashion brand who sell custom made cap to worldwide customers. They had run the business since 13 years ago and now the business had took over by second generation of the family. Young generation knows the importance of the social network so they start to build their Instagram account 1 year ago.
Because they are a small business, they don't hire many people to work for them, and of course they can't afford to hire a marketing expert to help their online marketing. So their Instagram are dead by the time I look at it. My friend know I work as a marketing exec and I handle social network account for my company, so he ask me if I would like to help his friend to grow their Instagram account, and they are willing to pay some fees to me.
No one will say no to money. So I meet up with them and it is a smooth meeting, they just don't have time to manage. So I took over the account and start implement my strategy. I draft out a plan for them and start working on it 1 week later.
My plan is to grow their Instagram account to at least 10k followers in 3 months. This is easy for big brand but almost mission impossible for a local small business. But with my experience and expertise, I believe this is a workable plan. Here are my plan:
This is the initial plan, and after a month of doing this, the account starting to get more likes per photo, and also some enquiries for the products! So my next plan is to start promotion, which will be throwing some discount or giving out rebate for next purchase. And third month will be a contest month.
I will update the progress soon.
My friend had introduced me to the business owner of a fashion brand who sell custom made cap to worldwide customers. They had run the business since 13 years ago and now the business had took over by second generation of the family. Young generation knows the importance of the social network so they start to build their Instagram account 1 year ago.
Because they are a small business, they don't hire many people to work for them, and of course they can't afford to hire a marketing expert to help their online marketing. So their Instagram are dead by the time I look at it. My friend know I work as a marketing exec and I handle social network account for my company, so he ask me if I would like to help his friend to grow their Instagram account, and they are willing to pay some fees to me.
No one will say no to money. So I meet up with them and it is a smooth meeting, they just don't have time to manage. So I took over the account and start implement my strategy. I draft out a plan for them and start working on it 1 week later.
My plan is to grow their Instagram account to at least 10k followers in 3 months. This is easy for big brand but almost mission impossible for a local small business. But with my experience and expertise, I believe this is a workable plan. Here are my plan:
- Shoot quality photos of their products.
- Post at least 1-2 times a day.
- Engage with their past customer and ask them to take a selfie photo with the cap on them, reward them by giving them 50% discount for their next purchase. Ask them a random question about themselves like: Who inspired you the most? When is your happiest moment? Etc..
- Post these photo and write a short story about the person.
- Setup a schedule to interact with potential followers by liking, following them. I will search related hashtags and discover where are my potential followers are. I will like the photos only with less than 5-10 likes.
- I purchase 10k followers from my favourite vendor socialkingmaker.com, and this will make the followers count shot up and let my potential followers had some trust. Many people are against buying Instagram followers, but I know this works.
This is the initial plan, and after a month of doing this, the account starting to get more likes per photo, and also some enquiries for the products! So my next plan is to start promotion, which will be throwing some discount or giving out rebate for next purchase. And third month will be a contest month.
I will update the progress soon.